Unspoken rules of Signage Design.
When designing a signage, we adopt the following principles:
- Do not make the viewer think: Create a comprehensive, clear and consistent visuals with concise messaging.
- Show only what is needed: Show information which is relevant to the space, location and / or navigation path.
- Remove excessive information: Remove unnecessary elements to create a clear visual environment ahead.
- Brand only if necessary
Not every sign needs a logo, many signs have only an information function such as way-finding signs, security signs, …